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Has on demand TV changed the way we watch TV?

According to credible research from iconic research powerhouses, it has been indicated that on demand tv is rapidly replacing conventional television programming, and today more than a third of UK based audiences are now regularly watching on demand content as their preferred television programs. This paradigm shift is attributed towards the fact that conventional television programming schedules restricts viewers with contents to watch. Television viewers are agonized by restrictions provided by rigid television schedules compared to on demand’s robust and scalable delivery of on demand programs.

Another primary benefit with on demand television service is the ability to watched missed shows that can be replayed back hence overcoming schedule clashes coupled with enhanced flexibility such as the ability to pause, rewind, fast forward live shows, or even skip nuisance adverts. With on demand technology users are presented with myriad of opportunities which enable them to scroll through a library of videos before selecting a program they perceive to be most enjoyable, and with thousands of videos readily available, there is always something for everybody.

On demand television shows also enables viewers to only pay for what they have watched, and with the incumbent global financial crisis coupled with euro zone debts and massive layoffs, individuals would rather go for premium products such as on demand television which enable them to pay only for what they have consumed rather than giving them a weekly, monthly, or a quarterly bill. With such innovation it becomes extremely easy to plan for personal finances.

In addition, with on demand there is no distance limitations associated with conventional television channels that are limited with cable access. Broadband internet connection is the main medium used to transmit on demand tv signals.

It is also possible to watch uncensored content through on demand television program, because television channels are not publicly broadcasted but rather users select what to watch or not. It is due to such facts that on demand tv is now metamorphosing as the preferred way of watching television programming.

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